Small businesses need to do more with less. They need to be more productive, they need to market better, they need to reach more of the right customers, and of course they need to grow fast. There are so many tools that can help, but so little time to discover and test them all.
Here are four lists totaling 157 free software tools (or those with free trials) for simplifying your business in all functional areas - from productivity to marketing, to scheduling employees, team communications, accounting and so much more. The lists are very easy to scan through. We are sure you will find something new that you can start using immediately.
157 Free (or free trial) Software Tools for Your Small Business
Our favorite included: Free note taking, organizing and archiving app Evernote. A must have.
#2 PC Mag listed 20 free tools that small businesses will love and should be using today.
Our favorite tool on the list: Join.me for free video conferencing solution that lets you invite participants, screen share, and supports up to five video feeds. Great for screen sharing for a demo or training session.
#3 Fundera, a company that helps you compare small business loans, has produced a list of 50 free software tools, or tools with a free trial, that can help you grow your business.
Some of our favorites are: Canva is a free graphic-design tool. It uses a drag-and-drop format and provides access to over a million photographs, graphics, and fonts. It is used by non-designers as well as professionals. The tools can be used for both web and print media design and graphics.
Hubspot’s Marketing Grader is a tool that gives you an overall grade on a scale from 1-100, then digs in and checks your site against metrics in five categories: Blogging; Social Media; SEO; Lead Generation; Mobile. Each category has a checklist that you can use to improve your site.
Google Keyword Planner is a keyword research tool that allows you to find the right keywords to target for a variety of ads such as display, search, video and app ads.
Google Alerts can help you monitor the Web for interesting new content. It can help you keep track of trends, topics, your competition being mentioned in the news and so much more.
Ubersuggest is a tool that helps you find more keyword ideas for SEO and PPC. You can see volume, competition, and seasonal trends for each keyword.
Not on the list, but definitely worth mentioning, Moz offers a few free SEO tools for link building and analysis, keyword research, webpage performance, and more.
Bottom line, there are many free software tools for small businesses that can help them do more when resources are scarce and time is limited.