Small business owners wear many hats for their business. As experts in their domain, they’re often working in the business and can’t spend as much time working on the business as they would like. According the National Federation of Independent Business (NFIB), owners work an average of 49 hours a week. Owners would like to work less and also work smarter while doing so.
There are many tools out there that claim to change the way your business works for the better, but how do you know they are the right fit for your business needs or your industry? Spending time trying out different tools and finding the right ones to help move your business forward can be crucial to your success.
Sales and Marketing is a major topic that small business owners want to spend more time on, and there are a lot of different marketing tools for small business owners to consider. For example, when it comes to managing your digital footprint, having a one-stop dashboard to post, schedule, and analyze your social media is a huge time-saver with Hootsuite. The basic package is free and allows you to link up to three social media profiles (Facebook, Twitter, LinkedIn, or Instagram) to your account. One of the best features removes the guesswork of when to post by automatically scheduling your posts during the best times of the day for maximum reach. Buffer is an alternative with similar posting and scheduling features.
Looking for marketing automation tools? MailChimp is one of the industry leaders in email marketing, featuring different plans to fit your business needs. Using MailChimp gives you access to different design templates, the ability to schedule campaigns to different email lists, and analytics on your email campaigns to help you optimize and improve your messaging.
Google AdWords and Analytics are two other tools that will also help you optimize your SEO and keyword marketing with statistics like user demographics and session info.
Productivity and Communication
Going back to the NFIB, 28% of small business owners need tasks and deadlines in order to be more productive. Trello is a modern evolution to the to-do list, and is a great way to stay organized with your team and tasks. The different pricing plans depend on your business needs, and do include the all-important free option. Features include building different boards and cards, uploading files and images, linking to sites like Google Drive or Dropbox, setting due dates and more to help your business be more efficient.
If your business is having trouble communicating with email or phones, then Slack just might be the solution you’re looking for. It takes the best of both worlds with features like messaging, archiving, and search with all of your different employees all in one place (available on smartphones and desktops).
Speaking of Google, the GSuite is a must for any business. With Google Calendar, Gmail, Hangouts and Drive you can stay connected, store and share files, collaborate with your team from anywhere and more.
Small Business Owner Time-Breakdown
This infographic from the NFIB details just how small business owners are spending their time on their business and what they would like to change:
Small business owners have an almost overwhelming amount of tools at their disposal. Each business is different and requires different things so finding the right fit is important. Discover, test, and review the tools available to help your business work smarter.
Reach out today to learn more about how TechStak can help you find and hire the right technology solution providers to move your business forward.
About the Author, Sean Walsh
Sean is a Digital Marketing and Brand Communication Intern at TechStak. He has over four years of experience running and growing corporate social media platforms. Sean is a lifelong lover of the latest technology and gadgets. He attends the University of Michigan-Dearborn and will soon graduate with a Bachelor of Business Administration focused in Marketing.