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Is it design or development that makes a great website?

Let’s Ask Our Experts: Talking Website Consulting With Jeff Martin.

From Nuclear Engineer to MBA to Web Designer

Jeff Martin is a full-time freelance website developer and graphic designer. He uses his 30+ years of management and marketing experience to create affordable and professional website designs.

Starting in nuclear engineering, Jeff has been able to apply technology and innovation in organizations ranging from small privately-held professional service firms to Fortune 500 publicly-held enterprises. He loves helping businesses leverage technology to save money and be more productive.

Orbit Digital offers affordable website design, branding, and business technology consulting for small business.

Jeff’s agency, Orbit Digital is a verified website design and technology company on TechStak and holds the following TechStak badges; Website Solutions, Website Design, Website Development, Digital Services, Tech Consulting

Key Factors for a Great Website

Design Matters

Website design creates a positive user experience. An important first step in the design process is to formulate a logical and simplified navigation structure. A site which is easy to navigate allows users to find the content they’re looking for much faster.

Studies have also shown that 94% of first impressions, which are established in the first 2.6 seconds, are design-related.

An experienced visual designer knows how color, contrast, layout, typography, and graphics impact usability.

Studies have shown that over 75% of users (potential customers) decide on a company’s credibility based on its website design.

Businesses with outdated or poorly designed websites may be losing customers and not even know it.

Optimization is the key to performance

Good website performance starts with the right hosting service. Since hosting plans, features and support vary widely, it is important to optimize this selection to suit your specific needs. Images can be a major drag on page load times if not properly formatted for web use. Search Engine Optimization is a complex and ongoing process that is key to improving page ranking. Websites must perform well on a wide range of devices including mobile, tablets and large screens.

Common mistakes in website design

Website design must focus on the user not the designer. It is important to understand your target audience and design accordingly. Good design is not about what the owner or designer likes or how many dazzling design elements a designer can add to your site.

Overly creative layouts, animations, flip boxes, popups, etc. are not necessarily good for the user. In the quest to be different, the user often gets left behind. A good designer will constantly ask the questions:

  1. Does this design element help the user?

  2. Will this design choice appeal to our target audience?

  3. What can I do to make the user experience more positive?

Advice for startups

The single most important factor in building a successful website is delivering valuable and relevant content to your users. Business owners need to clearly communicate what they do and why they are unique.

Users tend to have a very short attention span, so content must be well organized and presented in a logical manner. Insights into the needs of your target audience helps create relevant and meaningful content. Updating content keeps your site fresh, improves your search engine ranking, and keeps users coming back.

Expert Opinion on TechStak

TechStak is a great concept that takes the risk out of choosing the right solution provider, especially when seeking solutions in a discipline where you don’t know the right questions to ask.

What’s next for your business?

Talk to a TechStak project manager today to get connected to the right Website experts for your unique needs.

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